7 Powerful Ways to Improve Your Google Business Ranking in 2025

How to Improve Your Google Business Ranking?

If you're a local business owner, showing up in the top spots on Google Business (now known as Google Business Profile) is more important than ever. A high ranking means more visibility, more clicks, and ultimately more customers walking through your door. So how can you boost your Google Business ranking and stand out from your competitors?

Here are 7 powerful ways to improve your Google Business ranking in 2025:

1. Claim and Optimize Your Google Business Profile

If you haven’t claimed your listing yet, do it now! Go to Google Business and verify your business. Once verified, fully complete your profile:

• Add your correct business name, address, and phone number (NAP)

• Choose the most accurate categories

• Write a compelling business description with relevant keywords

• Upload high-quality photos and videos

• Set business hours and add special hours (holidays, events, etc.)

2. Collect and Respond to Reviews

Google reviews are a major ranking factor. Encourage your happy customers to leave reviews and always respond to them — both good and bad. This shows Google (and your customers) that you’re active and care about customer experience.

Pro tip: Use a Google Review Card or a Google Review NFC Tap Card to make it easy for customers to leave reviews on the spot.

3. Use Local Keywords in Your Content

Incorporate keywords that reflect your services and location into your business description, posts, and even your responses to reviews. For example: “best Italian restaurant in Orlando” or “affordable plumbing services in Miami.”

4. Add Regular Google Posts

Google Posts (similar to social media updates) let you share news, promotions, and events directly on your profile. Posting regularly keeps your profile fresh and signals to Google that your business is active and trustworthy.

5. Upload High-Quality Photos Frequently

Photos get attention — and businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites. Upload pictures of your location, products, team, happy customers, and behind-the-scenes moments.

6. Keep Your NAP Consistent Across the Web

Google wants to see consistent Name, Address, and Phone Number (NAP) details across your website, directories (like Yelp, Yellow Pages), and social media. Inconsistencies can confuse Google and hurt your rankings.

7. Build Local Backlinks and Citations

Earn mentions and backlinks from local websites, blogs, news outlets, and directories. The more trusted sources that reference your business, the more credible you’ll look to Google.

Final Thoughts

Improving your Google Business ranking doesn’t happen overnight — but with consistent effort, you can dominate your local search results. Keep your profile optimized, encourage more reviews, post regularly, and build your local presence both online and offline.

Want to supercharge your reviews? Check out our easy-to-use Google Review Tap Cards and start collecting 5-star feedback in seconds!