How to Improve Your Google Business Ranking: A Step-by-Step Guide

Improve Google Business Ranking

In today’s digital world, having a strong online presence is no longer optional—it’s essential. If you're a local business owner, your Google Business Profile (formerly Google My Business) is one of the most powerful tools you can use to increase visibility and attract more customers. But simply creating a profile isn't enough. You need to optimize it to rank higher in local search results.

Here’s a step-by-step guide to improving your Google Business ranking and getting found by more potential customers.

1. Complete Every Section of Your Profile

Google loves information. The more complete your profile is, the better your chances of ranking higher.

Make sure you:

• Add your business name, address, and phone number (NAP)

• Choose the right business category

• Add your business hours

• Include your website URL

• Add your services or products

Pro tip: Keep your business information consistent across all online platforms.

2. Use Relevant Keywords in Your Description

Think like your customers. What would they search for to find your business? Add relevant keywords naturally in your business description, services, and posts.

For example:

“We’re a family-owned Italian restaurant in downtown Miami, offering authentic pasta, pizza, and wine.”

3. Add High-Quality Photos and Videos

Visual content can make your profile more attractive and trustworthy. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.

Include:

• Your logo and cover photo

• Interior and exterior shots

• Product or service photos

• Team or behind-the-scenes shots

4. Encourage and Respond to Reviews

Reviews are one of the biggest local ranking factors. Encourage happy customers to leave a Google review—and always respond professionally to both positive and negative feedback.

Tips to get more reviews:

• Ask in person after a successful sale

• Send a follow-up email or text with a direct review link

• Use a physical “Review Us on Google” tap card or QR code

5. Post Regularly on Your Profile

Google Posts allow you to share updates, offers, events, or news directly on your profile. This keeps your profile fresh and engaging, which can improve visibility.

Try to post:

• Weekly specials or promotions

• Upcoming events

• Helpful tips or industry news

6. Use Local Backlinks and Citations

Get listed on reputable local directories (Yelp, TripAdvisor, local chambers of commerce, etc.). The more high-quality websites that link to your business, the more credibility and ranking power you gain.

7. Enable Messaging and Answer Questions

Turn on messaging so customers can contact you directly through your profile. Also, monitor and answer any questions in the Q&A section—don’t let incorrect info or unanswered questions affect your reputation.

8. Track Insights and Make Adjustments

Use the built-in Google Business insights to see how customers find your business, what actions they take, and how often they visit your profile. Adjust your strategy based on what’s working.

Final Thoughts

Improving your Google Business ranking doesn’t happen overnight—but with consistent effort and the right strategies, you’ll start seeing better visibility, more clicks, and ultimately more customers.

Want a quick boost? Try using a Google Review Tap Card to make it easier for customers to leave feedback. The easier you make it, the more likely they’ll do it!