Improve Google my business ranking

If you run a local business, showing up on Google Maps and local search results can make a huge difference in attracting customers. Google My Business (GMB), now known as Google Business Profile (GBP), is one of the most powerful free tools for local SEO. But simply creating a profile isn’t enough—you need to optimize it to improve your ranking.

Here’s a step-by-step guide on how to improve your Google My Business ranking:

1. Complete Your Business Profile

Google rewards completeness. Fill out every detail including:

• Business name, address, and phone number (NAP)

• Business category and attributes

• Hours of operation

• Website and booking links

• Services and products offered

A complete profile helps Google understand your business better and makes customers more likely to trust you.

2. Use Accurate Keywords

Incorporate keywords naturally into your business description, services, and posts. For example, if you’re a real estate photographer in Atlanta, include terms like “Atlanta real estate photography” or “professional property photos in Atlanta.”

3. Add High-Quality Photos and Videos

Businesses with photos get more clicks and direction requests. Upload:

• Exterior and interior shots

• Team photos

• Product or service images

• Short videos showcasing your work

Visuals build trust and improve engagement, which can boost rankings.

4. Get More Reviews (and Respond to Them)

Positive reviews are a strong local ranking factor. Encourage satisfied customers to leave feedback, and always reply to reviews—both positive and negative. Google values engagement, and customers see you as more trustworthy.

5. Post Regular Updates

Use the Posts feature to share news, promotions, events, or blog links. Consistent posting shows Google your business is active, which can help you rank higher.

6. Ensure NAP Consistency Across the Web

Your business name, address, and phone number should be identical everywhere—your website, social media, and directories. Inconsistencies can hurt your credibility and rankings.

7. Optimize for Local SEO

• Add location-based keywords to your website

• Embed a Google Map on your contact page

• Create localized blog content targeting your service areas

Google connects your website authority with your GMB profile, so this synergy boosts visibility.

8. Track Insights and Adjust

Regularly check your Google Business Profile Insights to see how people find and interact with your listing. Use this data to refine your strategy.

Final Thoughts

Improving your Google My Business ranking isn’t about one quick fix—it’s about consistently optimizing your profile, engaging with customers, and building a strong online presence. When done right, your business can show up in the Local 3-Pack (the top 3 map results), driving more calls, visits, and sales.